Established in May 2003, Qidian (www.qidian.com) has made it its mission to promote the development of China’s original modern literature scene. It actively searches for talented new authors and helps unlock their potential.

Qidian revolutionized the way literature is consumed online with its brand new business model in October 2003. Since then, it has established an online publishing system that includes content creation, author development, and content sales. Qidian has also tapped into other related products, like gaming, TV series, and printed books by cooperating with the outstanding companies in the fields.

Today, Qidian.com is one of the top 30 most visited websites in China and top 100 in the world. 30% of Qidian users are from overseas, coming from more than 100 countries and regions all over the world.

As the most influential site for original Chinese-language literature in the world, the vast body of works available from Qidian covers genres as diverse as fantasies, martial arts masters’ stories, city life, romance, history, military, games, competitions, fairy tales, science fiction, and more. Qidian caters to the tastes of the broadest possible readership.

JJ (www.jjwxc.net) is the largest online publisher of literature for women in the world. More than 450,000 authors have been writing for JJ. It has published more than 600,000 titles with the page views exceeding 50 million at the peak. It has got more than 3.5 million registered users. Its users are from 211 countries and regions all over the world. More than 35% of its internet traffic comes from overseas, making it one of the Chinese language websites with the widest coverage in the world.

JJ has got the long term cooperation with several strong publishers in China. Its famous authors include Ming Xiaoxi, Gu Man, Wen Yu, An Ning, Shi Dingrou, Shu Ke, Qing Chuan, etc. The copyrights of more than 90% of the most popular romantic titles in the current market of China mainland originate from JJ.

Hongxiu TianXiang (www.hongxiu.com) was set up in 1999. It has become one of the leading digital right management corporations for feminine literature in the world. It is one of the best brand names for literature works in Chinese language. It is also the first women-dedicated website in China that has set up a global “mobile reading” operation. One of Hongxiu’s works, The Desolation of the Ancient Path at Yangguan, was selected as the reading test material for China’s university entrance exam in 2008. The same article was adopted into the Chinese Textbook for Hong Kong middle schools by the Oxford University Press.

Up till now, Hongxiu has published more than 2.12 million short and long novels. The number of page views to Hongxiu’s major and subsidiary websites in a normal day has exceeded 45 million, reaching 54 million at the peak. The majority readers of Hongxiu are women enjoying the romantic novels. It is the most favored website by the white collared female readers in China.

Rongshuxia (www.rongshuxia.com) was set up in 1997. It is a literature website with the longest history in China mainland. It is one of the best brands for literature websites. SDL has taken over the majority share of Rongshuxia in 2009. The revamped Rongshuxia website was re-launched at mid-night of Dec. 25, with blessing of the Christmas. The new Rongshuxia is going to build a large literature community composed of netizens as well as literary groups that are attracted together by the love of literature. The literary works at Rongshuxia website would mostly be of subjects on the current life.

Jushi Wenhua was set up in April 2009. It has a strong management team with extensive publishing experience. It specializes in book concept, publishing, and distribution with the goal of offering only the best literature works for the readers. It has acquired the latest works of some top level authors of China, including Han Han and Jiang Nan. It has set up strategic partnership with Qidian.com, jjwxc.net, Hongxiu.com, Sina.com, Sohu.com, and Tencent.com.

Tianjin Chinese-World Books Inc., or Huawen Tianxia (www.zhijibook.com), was set up in October 2001. It is a company specialized in book concept, licensing copyrights from the overseas, marketing and distributing books. It has set up a long term strategic cooperation with publishers from Europe, America, Japan, Korea, Hong Kong, and China Taiwan. It applies the advanced publishing methods from the developed markets to local practices and has become one of the leading private and independent publishers of China.

JOUSTAR was set up in 2006 (www.joustar.com). It is one of the famous brand names for youth literature. Majority of its readers are from thirteen to twenty five years old. JOUSTAR specializes in concept, compilation, packaging, and distribution of books for the young generation. It has successfully promoted some famous campus novelists, like Guo Ni, Hu Weihong, Mi Duola, Ling Xi, etc..

www.readnovel.com was established in 2004. It is one of the largest original literature websites in China. Readnovel launched the SDL pay-per-read business model on April 2, 2009, which immediately attracted numerous outstanding online writers. To date, Readnovel has won over more than 14.5 million registered users. 3 million readers are at Readnovel web site everyday. The average daily page view has exceeded 60 million.

Readnovel’s works are mostly on women, with two major genres: romance and campus stories. It is also rapidly enlarging its pool of literary works for male readers. All in all, Readnovel is most famous among the college and high-school students.

Xiaoxiang Shuyuan (www.xxsy.net) was set up in 2001. It is a literary web site mostly hosting literary works for women. A total of more than 100 thousand authors write on xxsy, among which 6000 are contracted ones. More than 500 new authors are joining the writing team everyday. Xxsy has 2000 VIP titles in its e-book bank (VIP titles are chargeable). 4,000 new pages are being uploaded to its e-book stock everyday. Xxsy’s works are mostly long novels with genres in fantasy, science fiction, city life, campus life, magic power, etc. The number of average daily page views is more than 16 million with more than one million independent IPs.

Zhongzhi Bowen, set up in 2003, is a publishing enterprise dedicating to book conception, marketing and distribution. Following the corporate ideal of good quality, high efficiency, and reader oriented, the company has successfully launched more than 1600 titles, covering culture, history, geography, children, encyclopedia, business, lifestyle, young adult, etc. It won the honor of the "Top Ten Brands of China’s Privately-owned Book Business” granted by China Book Business Association, China National Industry and Commerce Federation.

Zhongzhi Bowen has licensed more than 400 titles from the overseas and has successfully launched 200 plus titles into China market. It has also succeeded in licensing its own copyrights of more than 100 titles to the overseas markets, such as Japan, Korea, Hong Kong, Taiwan, etc..